DieDEI.co

Exposing Anti-White Harassment + Discrimination in US Media Companies


DieDEI.co seeks to start a conversation about DEI policies at US advertising, media, hiring/HR, and PR firms and nonprofits. EMPLOYEES: Submit internal DEI materials (emails, videos, PDFs, manuals, etc.) to info@DieDEI.co. Information is from public sources unless noted; verify with company announcements. This site offers general public info and AI opinions, not legal advice or statements—consult an attorney for legal guidance. Your support is appreciated.

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Ad Council


FAIL


adcouncil.org
TYPE: 501(c)(3) Nonprofit, Media PSA Company
INSTITUTIONAL INVESTORS:
OWNER: Board of Directors
SUBSIDIARIES: -
2023 REVENUE:  $71,825,199 (and $1.2 billion in donated media support)
2023 HEADCOUNT: 192


815 2nd Ave, New York, NY 10017
+1 212 922 1500
info@adcouncil.org or inquiries@adcouncil.org












This is a summary of Ad Council’s DEI initiatives, compiled from publicly available records using AI, with any opinions expressed being those of the AI analysis; this is not legal advice.

In the opinion of AI analysis, the Ad Council’s DEI initiatives, as seen through the lens of the Equal Employment Opportunity Commission (EEOC), federal law (including Title VII of the Civil Rights Act), and New York State’s Human Rights Law (NYSHRL, § 296 of the New York Executive Law), present potential risks of discrimination against White employees or hires due to their targeted focus on specific racial and ethnic minority groups.
The Ad Council, under President & CEO Lisa Sherman and Board Chair Tara Walpert Levy, promotes Diversity, Equity, and Inclusion (DEIB) through a dedicated group. Sherman has articulated a strong commitment to DEI as a foundational aspect of the Ad Council's work. In a conversation with the HOW Institute for Society, she stated, "We have a diversity, equity and inclusion, inclusion focus for one of our big pillars.” Chief Equity Officer Elise James-DeCruise, a Black woman (now Chief Culture & Community Officer), along with Head of People & Culture Regina Bradley, implements a strategic approach to DEI, focusing on four key areas: workforce, workplace, marketplace, and community, and emphasizes, “Innovative approaches to hiring and sourcing talent” that “further demonstrate the Ad Council’s commitment to diversity, equity, and inclusion.” Viewed through the lens of the Equal Employment Opportunity Commission (EEOC), federal law (e.g., Title VII), and New York State’s Human Rights Law (NYSHRL, § 296), these initiatives raise concerns about potential harassment and discrimination against White employees and hires. While no specific internal policies (e.g., racial quotas, non-White ERGs, or anti-White bias training) are detailed, their absence in the data does not rule out such practices.

Jai Tedeschi, a Black and Queer woman and Director of Digital Product Management, has been at Ad Council since September 2024. Tedeschi is a vocal proponent of DEI and has “always been interested in elevating Black peoples’ voices.” Previously, she was at Wieden+Kennedy as Global Director of Culture and Operations in 2021, helping them with their DEI efforts. Previous to that, she was at R/GA, embedding DEI into everyday operations, when she “[made] [diversity, equity and inclusion] efforts the job of each person within the organization.” Ms. Tedeschi advocates for the implementation of structured frameworks to guide DEI efforts, and prioritizes equity—or mandated reappropriation of funds, attention and resources from one group to another—in the workplace.

Summation: The Ad Council’s DEI policies, led by Lisa Sherman, Elise James-DeCruise, and Regina Bradley, carry a moderate risk of violating federal and NYSHRL anti-discrimination laws due to potential perceptions of reverse discrimination against White employees.

This information is based on publicly available information, including websites, case studies, and news articles from a recent period. To ensure you have the most accurate and current information, please refer to the company's official announcements. The information provided on this website is for general informational purposes only and does not constitute legal advice; consult a licensed attorney for specific legal guidance.

DieDEI.co is waiting on internal materials for a fuller picture of Ad Council’s DEI program. Follow us on social and subscribe to our newsletter for updates.


 CLIENTS INCLUDE: AARP, Ad Council's Diversity and Inclusion Council, ALS Association, Alzheimer's Association, American Academy of Pediatrics, American Cancer Society, American Heart Association, American Lung Association, American Red Cross, AmeriCorps, Anti-Defamation League, Arbor Day Foundation, ASPCA, Autism Speaks, Bank of America, Beyond Differences, Big Brothers Big Sisters of America, Boys & Girls Clubs of America, Brady Campaign to Prevent Gun Violence, CDC Foundation, Centers for Disease Control and Prevention (CDC), Children's Defense Fund, City Year, College Board, Corporation for National and Community Service, Department of Education, Department of Health and Human Services (HHS), Department of Homeland Security (DHS), Department of Justice (DOJ), Department of Transportation (DOT), Department of Veterans Affairs (VA), DoSomething.org, Easterseals, Environmental Protection Agency (EPA), Feeding America, FEMA (Federal Emergency Management Agency), First Book, Food and Drug Administration (FDA), Goodwill Industries International, Google, Habitat for Humanity, Headspace, Humane Society of the United States, Hunger Free America, Immunization Action Coalition, International Rescue Committee, JPMorgan Chase & Co., Keep America Beautiful, Leukemia & Lymphoma Society, Make-A-Wish Foundation, March of Dimes, Meals on Wheels America, Mental Health America, Mothers Against Drunk Driving (MADD), National Alliance on Mental Illness (NAMI), National Association of Broadcasters, National Breast Cancer Foundation, National Center for Missing & Exploited Children, National Council on Aging, National Domestic Violence Hotline, National Eating Disorders Association, National Fatherhood Initiative, National Federation of the Blind, National Forest Foundation, National Head Start Association, National Highway Traffic Safety Administration (NHTSA), National Institute on Drug Abuse (NIDA), National Multiple Sclerosis Society, National Park Foundation, National Safety Council, National Suicide Prevention Lifeline, No Kid Hungry, Out of the Darkness Walks (American Foundation for Suicide Prevention), Partnership for Drug-Free Kids, Peace Corps, PetSmart Charities, Planned Parenthood, Prevent Child Abuse America, RAINN (Rape, Abuse & Incest National Network), Robert Wood Johnson Foundation, Ronald McDonald House Charities, Save the Children, Sierra Club, Special Olympics, St. Jude Children's Research Hospital, Stand Up To Cancer, Susan G. Komen for the Cure, Teach For America, The Jed Foundation, The Nature Conservancy, The Trevor Project, Toys for Tots, Truth Initiative, U.S. Army, U.S. Census Bureau, U.S. Department of Agriculture (USDA), U.S. Department of Housing and Urban Development (HUD), U.S. Fish and Wildlife Service, U.S. Forest Service, United Negro College Fund, United Way Worldwide, Volunteers of America, Voter Participation Center, WWF (World Wildlife Fund), YMCA of the USA, etc.

PROFESSIONAL PARTNERS INCLUDE: Accenture Song, adam&eveDDB, Alma, Amazon, Avoq, BBDO, BBH USA, Campbell Ewald, Chemistry, Colle McVoy, Curiosity, dentsu, Deutsch LA, Droga5, Edelman, FCB, fluent360, GigLine Media, GSD&M, GUT Miami, Hill Holliday, JOAN, Kitchen Table, Latinovations, Leo Burnett, Lopez Negrete Communications, Madwell, McCann NY, McKinney, MEL (Messianu/Edelman/Lerma), Meta Creative Shop, Mo Film, Ogilvy North America, Organic, Pereira O'Dell, R/GA, Reframe, Sesame Workshop, Standard Practice, StrawberryFrog, TBWA, Translation, VML, Walton Isaacson, and Wordsworth + Booth.22 In addition to these advertising agencies, the Ad Council also partners with volunteer media agencies such as CMI, Crispin, Hearts and Science, Initiative, IPG, OMD, Publicis, Real Chemistry, Spark Foundry, Starcom, Zenith, etc.

PROFESSIONAL SPONSORS INCLUDE: Comcast NBCUniversal, Google, Meta, etc.

NOTE: Client lists are subject to change. This information is based on publicly available information, including websites, case studies, and news articles from a recent period. To ensure you have the most accurate and current information, please refer to the company's official announcements.