Exposing Anti-White Harassment + Discrimination in US Media Companies
FAQs
BUCK
TBD
buck.co
TYPE: Creative Company
INSTITUTIONAL INVESTORS:
OWNER: Independent
SUBSIDIARIES: -
2024 REVENUE: $1.79 billion
2023 HEADCOUNT: 6,300
33 35th St., Suite A600
Brooklyn, NY 11232
newbiz.ny@buck.co
+1 212 668 0111
BUCK’s internal DEI framework, led by CEO Emily Rickard and managed by Global Head of HR Yunilda B., includes the public "Anti-Racist Action and Accountability" plan, a funded DEIB committee with BIPOC representation, and employee resource groups. The use of the term "anti-racist" may be perceived as suggesting anti-White bias, due to its association with Ibram X. Kendi.**
On their "Anti-Racist Action & Accountability" webpage, BUCK shows support for Black Lives Matter movement. The movement, based on Marxist thought, calls for the abolition of the nuclear family, police protection, prisons and capitalism, and views Whiteness as inherently oppressive and harmful.*** Although BUCK recognizes racial inequality as pervasive across American society, its claim that the advertising industry is “systemically racist” and that professionals are “complicit” in this inequality overreaches, and combined with BUCK’s view that its leadership is too White. BUCK’s initiative to partner with social institutions focusing on “Black culture” alongside art, design, technology, activism, environmentalism, and sustainability can be seen as promoting one race over others by explicitly prioritizing Black culture without similarly highlighting the cultural contributions or perspectives of other racial or ethnic groups. BUCK’s stated efforts to address the acknowledged lack of leadership diversity through unspecified means. The DEIB Committee, made up in part by “BIPOC” people, could be perceived as prioritizing certain groups. BUCK notes it has “committed a substantial budget to drive their efforts.” BUCK has also committed “an annual budget that will ensure every employee has ongoing education in diversity and inclusion.” The organization’s approach sometimes categorizes people into racial groups, such as BIPOC/POC versus White.
*DEI "equity" involves prioritizing certain racial, gender, or identity groups with targeted resources or opportunities to ensure equal outcomes at the cost of fairness and individual merit. DEI’s equity focus shares some similarities with communism and socialism in its group-based, redistributive approach, and with totalitarianism in ideological coercion.
**Kendi, who has said that White people “are aliens,” views Whiteness as a made-up race, historically used to justify oppression. He believes that holding Black people responsible for their actions is a classic American con job, and “the only remedy to racist discrimination is antiracist discrimination.” For Kendi, equity is the cornerstone of antiracism, achieved through policies that would—in his mind—eliminate racial disparities. He defines equity as outcomes where racial groups have similar rates of success. In other words, until everyone is equal (like in Communism), Whiteness will be seen as oppressing people via racism.
***To BLM leader Melina Abdullah, Whiteness is “a malignant, parasitic-like condition to which ‘white’ people have a particular susceptibility.” While BLM sees “white supremacy” and police violence as the key obstacles for Black Americans, it says nothing about single parenthood, failing grades in school, or crime, including the stark disparity in homicide rates between races in the US (Black men are over four times more likely to be charged with murder than White men, despite being one-fifth as numerous. Said another way, Black men commit murder at 20x the rate as White men). Crime, regardless of who or what race commits it, brings heavier policing, incarceration, and poverty. Of the nearly 770,000 violent interracial crimes committed every year involving Blacks and Whites, Blacks commit 85% and Whites commit 15%. In short, while passionate and filled with good intentions and love for Black people, Black Lives Matter is objectively a delusional, racist organization—with a feel-good mantra—that fails to address key factors around Black policing and poverty.
This information is based on publicly available information, including websites, case studies, and news articles from a recent period. To ensure you have the most accurate and current information, please refer to the company's official announcements. The information provided is for general informational purposes only.
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NOTE: Client lists are subject to change. This information is based on publicly available information, including websites, case studies, and news articles from a recent period. To ensure you have the most accurate and current information, please refer to the company's official announcements.