DieDEI.co

Exposing Anti-White Harassment + Discrimination in US Media Companies


DieDEI.co seeks to start a conversation about DEI policies at US advertising, media, hiring/HR, and PR firms and nonprofits. EMPLOYEES: Submit internal DEI materials (emails, videos, PDFs, manuals, etc.) to info@DieDEI.co. Information is from public sources unless noted; verify with company announcements. This site offers general public info and AI opinions, not legal advice or statements—consult an attorney for legal guidance. Your support is appreciated.

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Day One Agency*


FAIL


d1a.com
TYPE: Creative Communications Agency
INSTITUTIONAL INVESTORS:
OWNER: Independent
SUBSIDIARIES:  
2024 U.S. REVENUE: $57.2 million
2024 U.S. HEADCOUNT: ~215

307 Seventh Ave. Floor 21
New York, NY 10001
hello@d1a.com

This is a summary of Day One Agency’s DEI initiatives, compiled from publicly available records using AI, with any opinions expressed being those of the AI analysis; this is not legal advice.
Day One Agency's emphasizes Diversity, Equity, Inclusion, and Belonging (DEIB) as a business imperative. The agency's public focus on achieving a workforce where over 40% identifies as BIMPOC (Black Indigenous Multiracial & People of Color) establishes a strong emphasis on racial and ethnic representation, potentially influencing hiring and promotion decisions in a way that disadvantages White individuals. The absence of publicly available details on specific internal programs, especially those targeted towards non-White employees, and recruitment strategies aimed at fostering diversity, creates ambiguity about potential preferential treatment or quotas. They launched 'The Ones to Know,' a DEI initiative that amplifies non-White creators and voices. While the agency advocates for DEIB and highlights the business benefits of diversity, there is a lack of transparency about its internal mechanisms.

This information is based on publicly available information, including websites, case studies, and news articles from a recent period. To ensure you have the most accurate and current information, please refer to the company's official announcements. The information provided on this website is for general informational purposes only and does not constitute legal advice; consult a licensed attorney for specific legal guidance.

DieDEI.co is waiting on internal materials for a fuller picture of Day One Agency’s DEI program. Follow us on social and subscribe to our newsletter for updates. CLIENTS INCLUDE: American Express, Beam Suntory, Bombas, CeraVe, Chipotle Mexican Grill, Ferrara Candy Company, Framebridge, HOKA, Meta, Mondelēz International, Nike, Patreon, Pfizer, ShopRite, Sonos, Stop & Shop, sweetgreen, The North Face, Unilever, Walmart, YouTube, etc.

NOTE: Client lists are subject to change. This information is based on publicly available information, including websites, case studies, and news articles from a recent period. To ensure you have the most accurate and current information, please refer to the company's official announcements.