DieDEI.co

Exposing Anti-White Harassment + Discrimination in US Media Companies


DieDEI.co seeks to start a conversation about DEI policies at US advertising, media, hiring/HR, and PR firms and nonprofits. EMPLOYEES: Submit internal DEI materials (emails, videos, PDFs, manuals, etc.) to info@DieDEI.co. Information is from public sources unless noted; verify with company announcements. This site offers general public info and AI opinions, not legal advice or statements—consult an attorney for legal guidance. Your support is appreciated.

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Droga5


TBD


droga5.com
TYPE: Advertising Agency
INSTITUTIONAL INVESTORS: Vanguard Group Inc., BlackRock, Inc., State Street Corporation, Geode Capital Management, LLC, et al.
OWNER: Accenture
SUBSIDIARIES:  
2024 REVENUE:
HEADCOUNT:

120 Wall St, Floor 11,
New York, NY 10005
newbiz@droga5.com
+1 917 237 8888

This is a summary of Droga5’s DEI initiatives, compiled from publicly available records using AI, with any opinions expressed being those of the AI analysis; this is not legal advice.

Under the New York State's Human Rights Law (NYSHRL, § 296 of the New York Executive Law), Droga5's historical DEI initiatives, including the D+iQ task force and affinity groups, aimed to foster inclusion and diversity, but the absence of explicit protections or balancing mechanisms for non-targeted groups could potentially lead to perceived unequal treatment or a hostile work environment for White employees. Susie Nam, current CEO of US Creative at Publicis Groupe, a noted DEI champion, helped found Droga5’s D+iQ initiative. A May 15, 2023, article from The Advertising Club highlights her role in ensuring "DEI is at the center of Droga5’s business and internal-facing strategies.

Founding and acting as the executive advisor of Droga5’s diversity, equity and inclusion initiative, D+iQ" Tiffany Edwards, a Black woman, was Global Head of DEI from September 2020 to May 2024. As part of Accenture, Droga5 aligns with Accenture's broader global diversity and inclusion strategy. Accenture's stated goals include achieving a gender-balanced workforce and increasing racial and ethnic diversity. For instance, Accenture has set targets for increasing representation of African American, Black, Hispanic American, and Latinx employees in its U.S. workforce. The ambiguity surrounding the continued operation of programs like D5in10, which aimed to diversify the talent pipeline, further complicates the assessment of potential discriminatory practices, as the discontinuation or alteration of such programs could disproportionately disadvantage White candidates or employees.

Institutional investors like BlackRock and Vanguard increasingly emphasize Environmental, Social, and Governance (ESG) factors, including diversity and inclusion metrics, in their investment stewardship and proxy voting guidelines. This external pressure from major parent company shareholders likely serves as a significant driver for Droga5's public commitments and strategic focus on ESG and Diversity, Equity, Inclusion, and Belonging (DEIB). Consequently, accountability for the design and impact of DEI initiatives rests primarily with the company's leadership and board, who must navigate these influential investor expectations.

This information is based on publicly available information, including websites, case studies, and news articles from a recent period. To ensure you have the most accurate and current information, please refer to the company's official announcements. The information provided on this website is for general informational purposes only and does not constitute legal advice; consult a licensed attorney for specific legal guidance.

Droga5 instructs companies on DEI practices.

DieDEI.co is waiting on internal materials for a fuller picture of Droga5’s DEI program. Follow us on social and subscribe to our newsletter for updates.CLIENTS INCLUDE: Accenture, Ad Council, ADCOLOR, Amazon, Ancestry, Android, Angry Birds, AspenX, Atlassian, Bing, Broadway | Sing St., Cadbury, Chase, Christie’s, Clash of Clans, Clash Royale, Coca-Cola, Colgate, Coors Light, Corona, Dark Horse, Dexcom, Dos Equis, Dove, E! Entertainment, ECKO UNLTD., Equniox, ESPN, Essentia Water, Faber-Castell, Facebook, Google, Halls, Hasbro, HBO | Game of Thrones, Hellman’s, Hennessy, Hershey’s, Hilton, Honey Made, Huggies, Ihop, Instacart, Jewish Council for Education and Research, Jimmy Dean, Johnsonville, JP Morgan Chase Sapphire, Kraft | Ore Ida, Kraft | Philadelphia, Levi’s, LiftMaster, Linkedin, Lululemon, LVMH, MACMA, Mailchimp, Mattress Firm, Meta, Metrolinx, Milka, Ministry of Equality, Molson Coors, Nationwide, Newcastle Brown Ale, New Museum, New York Times, Nordstrom, Perrier, Petco, Philadelphia, Pinterest, Powerade, Prime Video, Proliteracy, Prudential, Puma, Quilted Northen, Redwing, Reform Alliance, S/He, Sainsburys, Samsung, Savlon, Shine, Signature Aviation, South African Tourism, Sprint, St. Jude Childcare Centers, Suchard, TD Bank, Thorne, Toyota, Tres Generacions, Uber, Under Armour, Unesco + The New York Times, Unicef, United Rentals, Vaseline, Verizon, Vi, Volkswagen, Wallace Bishop, Walmart, WeightWatchers, Workday, Ziggo Sport, etc.

NOTE: Client lists are subject to change. This information is based on publicly available information, including websites, case studies, and news articles from a recent period. To ensure you have the most accurate and current information, please refer to the company's official announcements.