DieDEI.co

Exposing Anti-White Harassment + Discrimination in US Media Companies


DieDEI.co seeks to start a conversation about DEI policies at US advertising, media, hiring/HR, and PR firms and nonprofits. EMPLOYEES: Submit internal DEI materials (emails, videos, PDFs, manuals, etc.) to info@DieDEI.co. Information is from public sources unless noted; verify with company announcements. This site offers general public info and AI opinions, not legal advice or statements—consult an attorney for legal guidance. Your support is appreciated.

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IAB (Interactive Advertising Bureau)


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iab.com 
TYPE: Global Premier Trade Association for Digital Media & Marketing, 501(c)(6) Nonprofit
INSTITUTIONAL INVESTORS: -
OWNER: Members
SUBSIDIARIES: IAB Education Foundation, IAB Technology Laboratory (IAB Tech Lab)
2023 REVENUE: $34 million
2023 HEADCOUNT: 114

116 E 27th St 7th Floor, 
New York, NY 10016
+1 212 380 4700
iab@kcsa.com 

This is a summary of IAB’s DEI initiatives, compiled from publicly available records using AI, with any opinions expressed being those of the AI analysis; this is not legal advice.
Under the leadership of CEO David Cohen and EVP Sheryl Goldstein, the Interactive Advertising Bureau (IAB) has implemented extensive DEI initiatives through its Inclusion Institute, raising questions about harassment and discrimination against White employees and stakeholders. Nadine Karp McHugh, hired in April 2024 as an Executive in Residence, focuses on “DEI, leadership, and creativity.” Amber Murat, VP of People, is an “Equity Designer”* “overseeing the organization's human resource functions”. IAB’s DEI initiatives, including the IAB Accelerate apprenticeship program and the Minority-Owned Media Showcase**, demonstrably prioritize "diverse talent" and "underrepresented groups," which could be interpreted as discriminatory against White individuals and businesses by offering preferential treatment based on race. The partnership with The Forem, which explicitly targets "women & underrepresented talent," further exemplifies a resource allocation strategy that favors specific demographic groups, potentially excluding White individuals from similar opportunities. Jessalin Lam, an Asian woman, as Vice President, Member Development and Diversity, was tasked with leading L&D and DEI programs, including the IAB Accelerate apprenticeship program. Michael Texidor, a Black man, is also identified as a contact for the apprenticeship program. IAB partners with various DEI experts, and places an emphases on "accountability" in DEI, warranting scrutiny to ensure metrics are applied neutrally and do not disproportionately target majority groups. Moreover, the facilitation of unconscious bias training by UniWorld Group introduces a risk of racial harassment if the content stereotypes or blames White employees for systemic inequalities, potentially fostering a hostile work environment. IAB’s Inclusion Institute aims to foster a "truly inclusive, equitable and diverse industry" by focusing on outreach, education, leadership development, and accountability. IAB’s practice of splitting employees and the world into two groups, “people of color” and White, can be seen as problematic as it creates distinctions based on race that could foster division, disparate treatment, and a hostile work environment. The consistent race-conscious focus of IAB's DEI programs and the nature of unconscious bias training is concerning. Cohen and Goldstein are ultimately responsible for overseeing these practices.

IAB instructs companies on DEI practices.

*DEI "equity" involves prioritizing certain racial, gender, or identity groups with targeted resources or opportunities to ensure equal outcomes at the cost of fairness and individual merit. DEI’s equity focus shares some similarities with communism and socialism in its group-based, redistributive approach, and with totalitarianism in ideological coercion.

**In 2025, non-Hispanic Whites are a minority in Hawaii, California, New Mexico, Texas, Nevada, Maryland, the District of Columbia, and Georgia, with several other states like Florida, New Jersey, New York, and Arizona approaching majority-minority status. At an estimated 12.6% of the global population, White people are a global minority. MSQ is incorrect in viewing White people as an overarching majority.

This information is based on publicly available information, including websites, case studies, and news articles from a recent period. To ensure you have the most accurate and current information, please refer to the company's official announcements. The information provided on this website is for general informational purposes only and does not constitute legal advice; consult a licensed attorney for specific legal guidance.

It is illegal and contrary to public policy for any organization, including nonprofits, to instruct companies on discriminatory or harassing practices, potentially resulting in serious legal and financial repercussions such as lawsuits for facilitating discrimination, reputational harm, loss of IRS tax-exempt status, and investigations by state and federal civil rights authorities.

DieDEI.co is waiting on internal materials for a fuller picture of IAB’s DEI program. Follow us on social and subscribe to our newsletter for updates. MEMBERS, PARTNERS, SPONSORS, PARTICIPANTS INCLUDE: 4A's (American Association of Advertising Agencies), A+E Global Media, A-Rod Corp, ABC News, ABC Owned Television Stations, Accenture Song, Acxiom, AdLook, Admiral Adblock Analytics & Revenue Recovery, Advertima Vision AG, AffinityAnswers, Affinity Solutions, Afterpay, Ahold Delhaize USA, AKQA, Albertsons Media Collective, Alliance Digitale, Alvarez and Marsal, AMC Networks, American Association of Advertising Agencies (4A's), ANA Association of National Advertisers, AppNexus, Aqfer, Aryel, Assembly, Association of American Railroads (AAR), Asphalt Institute, Attain, Audience Connect, Audience Express, AutoTrader UK, AutoZone, Ayrel, Bain Capital, Barilla, Barrows, Bausch & Lomb, Baxter, BCW, Beeler.Tech, BET Networks, Blacktag, Blavity Inc., Blockthrough, Blue Hour Studios, bol.com, Boston Consulting Group, Brand Metrics, Burst Trainings, BVDW Germany, BX Network Solutions LLC, CafeMedia, Cause IQ, Chartboost, CheckedUp, Chevrolet, Choreograph, Cloud Security Alliance (CSA), COCINA, Colt, Comscore, CompliancePoint, ConsentManager AB, Consumer Healthcare Products Association (CHPA), Consumer Technology Association (CEA), Criteo, Dagne Dover, Dataxu, Deal Shield, Dentsu, Digital Turbine, Doceree Inc., Doing Things, Dotdash Meredith, DoubleVerify, Ebiquity, EDO, EightBar, Elemental TV, engage:BDR, Ethyca, Experian, fairlife, Ferrero, Ford, Forem, Formetco, Forrester, Founders4Scools, Fox Sports (Home Team Sports), Freeform, Fuse, Future Today, FX Cable Network, General Mills, Gerber Life Insurance, Glance InMobi Inc., Global Radio, Go Auto Exchange, Good Karma Brands, Google, Gradient.io, Grab Media, Grey Advertising, GroupM, GroupM Interaction, GumGum, Hakuhodo, Hearst Magazines, Hilton Hotels, Hintze Law PLLC, Home Depot, HomeNet Auto, IBM, IBM Watson Advertising, ID5, iHeartMedia, Index Exchange, Incremental, Infillion, InfoSum, InfoSum Media LTD, Inspira Group, Integral Ad Science, Intent IQ, Invidi, Involved Media, iOne Digital, IPA, IPG Kinesso, IPG Media Lab, IPG Mediabrands, IQM Advertising Corporation, ISBA, Isobar, Jelli, JP Morgan, JPMorgan Chase, JUV Consulting, Kargo, KCSA, Koddi, Kuhbacher S.r.l., LAGO, Lavazza, LinkedIn, LiveRamp, Livewire, Lowe's Home Improvement, LVMH Moët Hennessy Louis Vuitton, Lyft, m/SIX, Manheim, Matterkind, Mecenas Media, Media Trust, Media Two Interactive, MediaLink, MediaMath, MediaPlus, Mediavine, Meijer Media, Meredith, Merit Street Media, Meta, Microsoft, Mirror Digital, Moat, Modix, Morgan Stanley, Morgenthaler, Motors, Motor and Equipment Manufacturers Association (MEMA), Mozilla, MRM Commerce, MTV, National Association of Social Workers, NBCUniversal, Network Advertising Initiative (NAI), New York City Tourism + Conventions, Nextdoor, Nextgear, Nielsen, Night Market, Nickelodeon, Novartis, NRS Digital Media, NCTA, Ogury, OMD, OMD USA, OMG23, Omnicom Media Group, One Solution, OneTrust, Openmind World, OpenX, Opera, Optimum Media, Optimum Sports, Orion Trading, OutMoove, Pacvue, Pandora, Paramount Global, Peer39.com, Pentaleap, Performics, Pinterest, Playerwon, PLAYGROUND XYZ, PMG, Porter Advertising, Precise TV, Presidio, Princes Trust, Prohaska Consulting, ProPublica, Proximic, Publicis Collective, Publicis Groupe, Publicis Media, PubMatic, PwC, Rapport Worldwide, ReachTV, Ready Auto Transport, Reddit, Rembrand, Reprise Digital, Resolution Media, Responsible Business Alliance (RBA), Revry, Rhythm One, Rich Audience, Roblox Media, RTB House, RTL Deutschland, Sabre, Samsung Electronics, Scope3, Seekr, Sheridans, Shirofune, Showtime Networks, Sigma Software, Slam Corp, Snap, Solve Innovation Group, Sony Music, Source Creative, Spotify, Spotter, starpower llc, Subtextive, Susan Isreal Law, SWAROVSKI, T-Mobile, T-Mobile Advertising Solutions, Tastemade, Teads, Telly, The Collective Data Solutions, LLC, The Daily Wire, The Drum, The Guardian US, The Weather Company, Time Warner, TikTok, TransUnion, Trinity Audio, Trustworthy Accountability Group (TAG), Tubi, TV One Networks, Twitter, Undertone, Unilever, UniWorld Group (UWG), Urban One, USIM, Vayner3, vAuto, Venatus Media, Verizon Media, ViacomCBS, VinSolutions, Vistar Media, VIZIO, VM1, Vox, Walmart Mexico, Warner Media, Washington Technology, WEIR, Western Union, WFA (World Federation of Advertisers), WPP, Wunderkind, X+1, Yahoo, Yandex, Zeno Media LLC, Ziff Davis, etc.

COLLABORATION AND PARTNERSHIPS INCLUDE: 4A's (American Association of Advertising Agencies), Ad-ID, American Apprenticeships Work (AAW), Burst Trainings, Coalition for Better Ads (CBA), Digital Advertising Alliance (DAA), Ebiquity, Ethyca, Ford, General Motors, IAB Accelerate, IPG, LiveRamp, Media Rating Council (MRC), NAI, NBCUniversal, Partnership for Responsible Addressable Media, PricewaterhouseCoopers (PwC), Procter & Gamble, Prohaska Consulting, Publicis Media, Subtextive, TAG (Trustworthy Accountability Group), The Academy of Digital Media, The Forem, Unilever, UniWorld Group (UWG), W3C (World Wide Web Consortium), WFA (World Federation of Advertisers).

BRAND MEMBERS INCLUDE: 3 Day Blinds, Bausch & Lomb, Chase, Citi, Coca-Cola, Colgate-Palmolive, General Mills, GM, Gerber Life Insurance, Hershey's, Johnson & Johnson, Kellogg's, Kimberly-Clark, L'Oréal, LVMH Moët Hennessy Louis Vuitton, Maria Aaron, Monster Energy, Mortgage Solutions Financial, Novartis, Papa John's, Pfizer, P&G Health - Hygiene - Home, ThirdLove, Toyota, Unilever, Universal Parks & Resorts, University of Phoenix, Visit Orlando, etc.

ASSOCIATE MEMBERS INCLUDE: Alliance for Audited Media, Alvarez and Marsal, Archer, CIMM, CompliancePoint, Davis+Gilbert LLP, DBR Tech Law, Deloitte Digital, Didomi, Dun & Bradstreet, Dynata, Ebiquity, Frankfurt Kurnit Klein & Selz PC, FTI Consulting, Hintze Law PLLC, Kelley Drye & Warren LLP, Loeb & Loeb LLP, Lowenstein Sandler LLP, Medialink, MRI Simmons, Orrick, Herrington & Sutcliffe LLP, PwC, Prohaska Consulting, Red Clover Advisors, SafeGuard Privacy, Shendaris, Squire Patton Boggs, Susan Israel Law, Uplift, WeirFoulds LLP, etc.

STARTUP MEMBERS INCLUDE: Advertima, Anchor by Motom, Curated.Media, Escalated.io, Mobian, Precise, tvScientific, WeAre8, etc.

IAB Tech Lab, a “sister organization”, lists 642 members/clients on their site.

NOTE: Client lists are subject to change. This information is based on publicly available information, including websites, case studies, and news articles from a recent period. To ensure you have the most accurate and current information, please refer to the company's official announcements.