DieDEI.co

Exposing Anti-White Harassment + Discrimination in US Media Companies


DieDEI.co seeks to start a conversation about DEI policies at US advertising, media, hiring/HR, and PR firms and nonprofits. EMPLOYEES: Submit internal DEI materials (emails, videos, PDFs, manuals, etc.) to info@DieDEI.co. Information is from public sources unless noted; verify with company announcements. This site offers general public info and AI opinions, not legal advice or statements—consult an attorney for legal guidance. Your support is appreciated.

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mischief @ No Fixed Address


FAIL


mischiefusa.com
TYPE: Advertising Agency
INSTITUTIONAL INVESTORS: -
OWNER: No Fixed Address Inc. (NFA)
SUBSIDIARIES: No Fixed Address (sister agency)
REVENUE: n/a
HEADCOUNT: 113

Dumbo, Brooklyn, New York City
press@mischiefusa.com



This is a summary of mischief @ No Fixed Address’s DEI initiatives, compiled from publicly available records using AI, with any opinions expressed being those of the AI analysis; this is not legal advice.

mischief @ No Fixed Address, under the leadership of Chief Creative Officer Greg Hahn and President Kerry McKibbin, has appointed Anne Caceres-Gonzalez (a Black woman) as Director of People and Culture to spearhead diversity, equity, and inclusion (DEI) initiatives, as noted in their 2022 hiring announcements. Mischief @ No Fixed Address exhibits potential areas of concern regarding its DEI initiatives and their impact on White employees, primarily stemming from the publicly stated philosophies of key personnel like Black woman Director of People and Culture Anne Caceres-Gonzalez (a self-described “Diversity, Equity and Inclusion champion”),* who explicitly advocates for "underrepresented communities" and "decolonizing narratives,” suggesting a critical stance towards Whiteness and White people. Anne Caceres-Gonzalez's LinkedIn profile background features a Black Lives Matter banner, which could be interpreted as a public expression of support and solidarity for the movement's beliefs and goals, which view White people as harmful and oppressive.** Her professional journey is marked by a consistent focus on diversity, equity, and inclusion, as evidenced by her titles and responsibilities. mischief has sponsored Black-run and Black-centered Allyship & Action, an organization by whose main priority is economic equity, or the redistribution of wealth from society to Black people (other sponsors besides mischief include Dentsu Creative, HAVAS Group, mis.chief, red thread, VMLY&R, WPP, and Working Not Working). Partners include AAF (American Advertising Federation), Ad Council, A4's Foundation, Creative Ladder, Giant Spoon, Muse by Clio, RADCAT, The Avail List, The One Club for Creativity, and We Are Rosie. While specific details regarding the agency's internal DEI policies, such as hiring quotas, mandatory bias training, or employee resource groups, are not publicly disclosed, the absence of any reported lawsuits or legal actions related to discrimination suggests that their practices, as far as they are known, are compliant with legal standards. Given the information, mischief's greatest legal risk appears to stem from Anne Caceres-Gonzalez, the Director of People & Culture, if her approach to hiring and promotion, influenced by an apparent disdain for Whiteness and support for wealth redistribution through equity initiatives, leads to discriminatory practices against White employees or candidates. Ultimate responsibility rests on leaders such as President Kerry McKibbin, CCO Greg Hahn, and CEO Dave Lafond.

*DEI "equity" involves prioritizing certain racial, gender, or identity groups with targeted resources or opportunities to ensure equal outcomes at the cost of fairness and individual merit. DEI’s equity focus shares some similarities with communism and socialism in its group-based, redistributive approach, and with totalitarianism in ideological coercion.

**Black Lives Matter, based on Marxist thought, calls for the abolition of the nuclear family, police protection, prisons and capitalism, and views Whiteness as oppressive and harmful. To BLM leader Melina Abdullah, Whiteness is “a malignant, parasitic-like condition to which ‘white’ people have a particular susceptibility.” While BLM sees “white supremacy” and police violence as the key obstacles for Black Americans, it says nothing about single parenthood, failing grades in school, or crime, including the stark disparity in homicide rates between races in the US (Black men are over four times more likely to be charged with murder than White men, despite being one-fifth as numerous. Said another way, Black men commit murder at 20x the rate as White men). Crime, regardless of who or what race commits it, brings heavier policing, incarceration, and poverty. Of the nearly 770,000 violent interracial crimes committed every year involving Blacks and Whites, Blacks commit 85% and Whites commit 15%. In short, while passionate and filled with good intentions and love for Black people, Black Lives Matter is objectively a delusional, racist organization—with a feel-good mantra—that fails to address key factors around Black policing and poverty.

This information is based on publicly available information, including websites, case studies, and news articles from a recent period. To ensure you have the most accurate and current information, please refer to the company's official announcements. The information provided on this website is for general informational purposes only and does not constitute legal advice; consult a licensed attorney for specific legal guidance.

It is illegal and contrary to public policy for any organization, including nonprofits, to instruct companies on discriminatory or harassing practices, potentially resulting in serious legal and financial repercussions such as lawsuits for facilitating discrimination, reputational harm, loss of IRS tax-exempt status, and investigations by state and federal civil rights authorities.

DieDEI.co may or may not have internal documents from mischief @ No Fixed Address’s DEI program, which we may post. Follow us on social and subscribe to our newsletter for updates.
CLIENTS INCLUDE: A.1. Sauce, Alpha Foods, Anytime Fitness, Blue Moon, Capri Sun, Carpe, Carter's, Cash App, Chili's, connectRN, Coors Light, Dame, Duolingo, eos, FanDuel Casino, gelo, Goldfish, Heinz Ketchup, JCPenney, Kraft Heinz, Kraft Mac and Cheese, Marvel SNAP, Miller Genuine Draft, Miller64, Molson Coors Brewing Company, Monica Lewinsky, MONOGRAM, Netflix, Nutrafol, OkCupid, Opendoor, Oura, Outback Steakhouse, Peet’s Coffee, Pfizer, Pizza Hut, RepresentUs, Scam Spotter, Shutterfly, Sizzler, Slate (specifically Slate Auto), Supercell, Thinx, Tinder, Tubi, etc.

NOTE: Client lists are subject to change. This information is based on publicly available information, including websites, case studies, and news articles from a recent period. To ensure you have the most accurate and current information, please refer to the company's official announcements.