DieDEI.co

Exposing Anti-White Harassment + Discrimination in US Media Companies


DieDEI.co seeks to start a conversation about DEI policies at US advertising, media, hiring/HR, and PR firms and nonprofits. EMPLOYEES: Submit internal DEI materials (emails, videos, PDFs, manuals, etc.) to info@DieDEI.co. Information is from public sources unless noted; verify with company announcements. This site offers general public info and AI opinions, not legal advice or statements—consult an attorney for legal guidance. Your support is appreciated.

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Nielsen (Nielsen Holdings plc)


FAIL


nielsen.com
TYPE: Audience Measurement + Data Media Company
INSTITUTIONAL INVESTORS: Evergreen Coast Capital Corp, Brookfield Business Partners L.P. OWNER: Elliot Investment Management
SUBSIDIARIES: -
2021 REVENUE: $3.5 billion
HEADCOUNT: 13,000

85 Broad St, New York, NY 10004
+1 646 654 5000

This is a summary of Nielsen’s DEI initiatives, compiled from publicly available records using AI, with any opinions expressed being those of the AI analysis; this is not legal advice.

Nielsen's commitment to Diversity, Equity, and Inclusion (DEI), branded as "Business Inclusion, Impact & Belonging" (BIIB) and led by Black woman Chief Diversity Officer Sandra Sims-Williams reporting to CEO Karthik Rao, has faced scrutiny regarding potential discrimination against White employees. A significant concern arises from the 2023 OFCCP settlement where Nielsen was found to have allegedly discriminated against White applicants (among other groups) in hiring processes in Texas, indicating systemic issues. Furthermore, the past Diverse Leadership Network (DLN) program with explicit race and gender participation goals and the current structure of Employee Resource Groups, which includes groups for specific racial/ethnic groups but none explicitly for White employees, could be viewed as creating unequal opportunities and potentially disadvantaging White employees. Sandra Sims-Williams is a prominent figure in DEI, known also for her leadership role at Publicis Groupe. She believes that DEI efforts need to go beyond intentions, and must focus on achieving concrete, trackable results. In her own words: “Leaders must be held accountable for DEI progress, from hiring to promotions to supplier diversity—it’s not optional.” Based on public statements, she views equity as foundational*, and advocates for targeted interventions, such as equitable hiring practices and resource allocation.* She is critical of superficial DEI efforts, advocating for structural changes and DEI metrics in organizational policies, leadership pipelines, and supplier diversity. Stacie de Armas, a non-White woman, serves as the Senior Vice President of Diverse Intelligence & Initiatives in Nielsen's Diversity, Equity, and Inclusion division. These issues highlight potential legal risks under EEOC and NYSHRL (§ 296) regulations concerning discrimination against White employees and applicants, risks that fall under the responsibility of the current and past leadership.

*DEI "equity" involves prioritizing certain racial, gender, or identity groups with targeted resources or opportunities to ensure equal outcomes at the cost of fairness and individual merit. DEI’s equity focus shares some similarities with communism and socialism in its group-based, redistributive approach, and with totalitarianism in ideological coercion.

This information is based on publicly available information, including websites, case studies, and news articles from a recent period. To ensure you have the most accurate and current information, please refer to the company's official announcements. The information provided on this website is for general informational purposes only and does not constitute legal advice; consult a licensed attorney for specific legal guidance.

It is illegal and contrary to public policy for any organization, including nonprofits, to instruct companies on discriminatory or harassing practices, potentially resulting in serious legal and financial repercussions such as lawsuits for facilitating discrimination, reputational harm, loss of IRS tax-exempt status, and investigations by state and federal civil rights authorities.


DieDEI.co may or may not have internal documents from Nielsen’s DEI program, which we may post. Follow us on social and subscribe to our newsletter for updates.
CLIENTS INCLUDE: Advertising Agencies (general), Advertisers (general), BuzzFeed, CBS, Coca-Cola Company (The), Content Creators (general), Disney+, Google, Hulu, LinkedIn Corporation, Max, Media Companies (general), Microsoft, NBC Universal, Netflix, News Corp Australia, Paramount Global, Peacock, Prime Video, Procter & Gamble Company (The), Sports Leagues/Organizations, Streaming Platforms (general), Twenty-First Century Fox Inc., Twitch, Unilever Group, Univision, etc.

NOTE: Client lists are subject to change. This information is based on publicly available information, including websites, case studies, and news articles from a recent period. To ensure you have the most accurate and current information, please refer to the company's official announcements.