DieDEI.co

Exposing Anti-White Harassment + Discrimination in US Media Companies


DieDEI.co seeks to start a conversation about DEI policies at US advertising, media, hiring/HR, and PR firms and nonprofits. EMPLOYEES: Submit internal DEI materials (emails, videos, PDFs, manuals, etc.) to info@DieDEI.co. Information is from public sources unless noted; verify with company announcements. This site offers general public info and AI opinions, not legal advice or statements—consult an attorney for legal guidance. Your support is appreciated.

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Razorfish


FAIL


razorfish.com 
TYPE: Creative Agency and Digital Marketing Firm
INSTITUTIONAL INVESTORS: Capital Research & Management Company, BlackRock, The Vanguard Group, Amundi Asset Management, and Mawer Investment Management,  et al. (via parent company Publicis Groupe)
OWNER: Publicis Groupe
SUBSIDIARIES: Razorfish Health
2024 REVENUE: n/a
2024 HEADCOUNT: n/a

375 Hudson Street
New York, NY 10014
+1 212 798 6600

This is a summary of Razorfish’s DEI initiatives, compiled from publicly available records using AI, with any opinions expressed being those of the AI analysis; this is not legal advice.

Razorfish, a subsidiary of Publicis Groupe led by CEO Arthur Sadoun, alongside Razorfish CEO Josh Campo, Chief Impact Officer Nannette LaFond-Dufour, reported Razorfish DEI Lead Lea Taylor (a Black woman), and former US Chief Diversity Officer Geraldine White (another Black woman), implements DEI initiatives that may discriminate against White employees, potentially violating EEOC standards and New York State Human Rights Law (§ 296). Programs like the Black Talent Career Development and MultiCultural Talent Pipeline, coupled with Employee Resource Groups exclusively for non-White groups (e.g., Black, Hispanic, Asian), allocate resources and opportunities based on race, fostering exclusion for White employees who lack equivalent support. Mandatory unconscious bias training, if emphasizing systemic inequality or framing Whites as inherently privileged, risks creating a hostile work environment, actionable under federal and state anti-discrimination laws. The 45% women-in-leadership goal by 2025 sets a precedent for demographic targets, raising concerns about unstated racial quotas disadvantaging White candidates. Recent DEI restructuring, including White’s departure and a shift to a broader “Impact” framework under LaFond-Dufour, fails to address these discriminatory practices, potentially perpetuating inequities under reduced scrutiny, warranting accountability for fostering unequal treatment.

Institutional investors like Capital Research & Management Company, BlackRock, The Vanguard Group, Amundi Asset Management, and Mawer Investment Management increasingly emphasize Environmental, Social, and Governance (ESG) factors, including diversity and inclusion metrics, in their investment stewardship and proxy voting guidelines. This external pressure from major parent company Publicis Groupe’s shareholders likely serves as a significant driver for Razorfish's public commitments and strategic focus on ESG and Diversity, Equity, Inclusion, and Belonging (DEIB). Consequently, accountability for the design and impact of DEI initiatives rests primarily with the company's leadership and board, who must navigate these influential investor expectations.

This information is based on publicly available information, including websites, case studies, and news articles from a recent period. To ensure you have the most accurate and current information, please refer to the company's official announcements. The information provided on this website is for general informational purposes only and does not constitute legal advice; consult a licensed attorney for specific legal guidance.

It is illegal and contrary to public policy for any organization, including nonprofits, to instruct companies on discriminatory or harassing practices, potentially resulting in serious legal and financial repercussions such as lawsuits for facilitating discrimination, reputational harm, loss of IRS tax-exempt status, and investigations by state and federal civil rights authorities.


DieDEI.co may or may not have internal documents from Razorfish’s DEI program, which we may post. Follow us on social and subscribe to our newsletter for updates.
CLIENTS INCLUDE: Alfa Romeo, AT&T, Australian Centre for the Moving Image, Bank of the West, Batiste, Ben & Jerry's, Best Buy, Cadillac, Carnival Cruise Lines, Condé Nast, Dell, Denver Botanic Gardens, Disney, Dove, Ford, Grey Goose Vodka, Haleon, Helen of Troy Limited, JCPenney, Kraft, Lands' End, Levi Strauss & Co., Marriott Bonvoy, McDonald's, Mercedes-Benz USA, Microsoft/MSN, MillerCoors, New York Botanical Garden, New York Life, Nike, Nortel, Olympus, Orangetheory Fitness, Pantone, Patrón Tequila, Porsche, Purina, Ralph Lauren, Ram, Samsonite, Samsung, Starwood Hotels & Resorts, Toshiba, Trojan, Vanguard, Victoria's Secret, Viviscal, Vornado Realty Trust, Waldorf Astoria Miami, Walmart, World of Coke Museum, etc.

PARTNERS INCLUDE: Acquia, Adobe, Google Cloud, RWS, Shopify, Twicpics.

NOTE: Client lists are subject to change. This information is based on publicly available information, including websites, case studies, and news articles from a recent period. To ensure you have the most accurate and current information, please refer to the company's official announcements.