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Exposing Anti-White Harassment + Discrimination in US Media Companies


DieDEI.co seeks to start a conversation about DEI policies at US advertising, media, hiring/HR, and PR firms and nonprofits. EMPLOYEES: Submit internal DEI materials (emails, videos, PDFs, manuals, etc.) to info@DieDEI.co. Information is from public sources unless noted; verify with company announcements. This site offers general public info and AI opinions, not legal advice or statements—consult an attorney for legal guidance. Your support is appreciated.

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Seramount  


FAIL


seramount.com
TYPE: DEI & Talent Solutions
INSTITUTIONAL INVESTORS: BC Partners and Vista Equity Partners (via parent company EAB Global, Inc.)
OWNER: EAB Global, Inc.
KEY BRANDS + INITIATIVES: Culture@Work, Diversity Best Practices, National Association for Female Executives (NAFE), Working Mother Media, Working Mother Research Institute.
2024 REVENUE:
HEADCOUNT: ~200-500

2445 M St NW
Washington, DC 20037
+1 202 747 1005

This is a summary of Seramount’s DEI initiatives, compiled from publicly available records using AI, with any opinions expressed being those of the AI analysis; this is not legal advice.

Seramount, a division of EAB Global, Inc., and a prominent provider of DEI* solutions to over 600 corporate clients, operates under the leadership of President Subha V. Barry and EAB CEO David Felsenthal, with key figures including Managing Directors Katie Oertli Mooney, Bridgette Scales, Ripa Rashid, Laura Sherbin, Barbara Frankel, Steve Pemberton, and John Workman. Seramount offers a range of services, such as DEI assessments, strategic planning, benchmarking via its "Best Companies" lists and Inclusion Index, ERG Leader Certification programs, and ongoing research and advisory services through Diversity Best Practices (DBP). Seramount explicitly advises clients to implement unconscious bias training and its approach emphasizes metrics, numerical goals for underrepresented groups, the use of "diverse slates" in hiring, and the potential for linking leadership compensation to diversity outcomes. These initiatives, along with the promotion of bias training rooted in Critical Race Theory concepts, as overseen by Senior Director Shyama Venkateswar, which addresses systemic racism and privilege, may create a risk of discrimination against White employees and hires. This could manifest as a hostile work environment by implicitly portraying White individuals as inherently privileged or complicit in inequality, a concern under the DC Human Rights Act (DCHRA), which prohibits workplace discrimination based on race, as well as EEOC standards, Title VII of the Civil Rights Act, and the New York State Human Rights Law (§ 296). Katie Oertli Mooney (Managing Director, Head of Diversity Best Practices, an Asian woman), in Seramount article “The Need for a Global, Yet Local, Approach to DE&I” calls for companies to advance DEI around the world using data-driven accountability measures like diverse candidate slates and mentorship programs. The focus on White employees primarily as "allies" and the lack of White-centric ERGs may further contribute to a potentially exclusionary environment. Its "Quiet DEI" strategy and risk mitigation advice to clients indicate an awareness of the contentious legal landscape surrounding DEI initiatives and the potential for reverse discrimination claims under the DCHRA and other anti-discrimination laws. Given that parent company EAB Global, Inc. has stated DEI goals and implemented mandatory firmwide DEI training, it is highly probable that Seramount employees are also required to participate in this training. Seramount's "Resilience Roadmap" for DEI strategy, when viewed through EEOC guidelines, federal law, and the DC Human Rights Act, raises concerns about potential harassment and discrimination against White employees through its emphasis on metrics, accountability, and employee involvement, which could lead to prioritizing certain demographic groups and marginalizing White employees in employment decisions, potentially violating anti-discrimination laws. On February 12, 2025, Seramount’s Kayle Haskins, in an article on Seramount’s website titled “Is It Time to Rename Our DEI Programs?”, suggested renaming DEI programs as a way to get around legal and political challenges while still practicing DEI. The responsibility for overseeing these initiatives likely falls to their leadership, including those directing the DEI Research Partnership and advisory services, who partner with over 450 corporations, including ~50% of the Fortune 100.

*DEI "equity" involves prioritizing certain racial, gender, or identity groups with targeted resources or opportunities to ensure equal outcomes at the cost of fairness and individual merit. DEI’s equity focus shares some similarities with communism and socialism in its group-based, redistributive approach, and with totalitarianism in ideological coercion.

Institutional investors like Vista Equity Partners and BC Partners increasingly emphasize Environmental, Social, and Governance (ESG) factors, including diversity and inclusion metrics, in their investment stewardship and proxy voting guidelines. This external pressure from major parent company shareholders likely serves as a significant driver for Seramount's public commitments and strategic focus on ESG and Diversity, Equity, Inclusion, and Belonging (DEIB). Consequently, accountability for the design and impact of DEI initiatives rests primarily with the company's leadership and board, who must navigate these influential investor expectations.  

This information is based on publicly available information, including websites, case studies, and news articles from a recent period. To ensure you have the most accurate and current information, please refer to the company's official announcements. The information provided on this website is for general informational purposes only and does not constitute legal advice; consult a licensed attorney for specific legal guidance.

It is illegal and contrary to public policy for any organization, including nonprofits, to instruct companies on discriminatory or harassing practices, potentially resulting in serious legal and financial repercussions such as lawsuits for facilitating discrimination, reputational harm, loss of IRS tax-exempt status, and investigations by state and federal civil rights authorities.


DieDEI.co may or may not have internal documents from Seramount’s DEI program, which we may post. Follow us on social and subscribe to our newsletter for updates.
CLIENTS + PARTNERS INCLUDE: 3M, AARP, Abbott, AbbVie, Accenture, Activision Blizzard, ADP, Advance Auto Parts Inc., AEG Worldwide, Aetna, Airbus Americas Inc., Alight Solutions, Alix Partners, Allianz Life, Allstate, Ally, Alzheimer’s Association, American Airlines, American Express, American Family Insurance, American Institute of Research (AIR), American Red Cross, American Society of Clinical Oncology (ASCO), Andersen Windows & Doors, Ares, Aramark, ASCO, ASML, Astellas, Astellas Pharma, Asurion, Baker Tilly, Bank of America, BASF, Battelle Memorial Institute, Baxter Healthcare Corporation, BCW, BDO USA, Bechtel, Belk, Benefit Cosmetics, Best Buy, B&W, Blattner Energy, Blue Cross Blue Shield, Blue Cross Blue Shield Massachusetts, Blue Cross Blue Shield of North Carolina, BlueVine, BNP Paribas, Boehringer Ingelheim, Bon Secours Mercy Health, Boston Scientific, BP, Bright Horizons, Bristol Myers Squibb, Brown-Forman, Burberry, Burson, Caesars Entertainment, Capgemini, CapGemini North America, Capital One, Capital One Financial, Cardinal Health, CareFirst, Cargill, CarGurus, CCC Information Services (CCCIS), CDW Corporation Inc., Cedars-Sinai Hospital, Central Intelligence Agency (CIA), CF Industries, Chevron Corporation, Children's Healthcare of Atlanta, Chubb Group of Insurance Companies, Cisco, Citi, Citrix, CLA (CliftonLarsonAllen), Coca-Cola Company, Colgate-Palmolive Company, Columbia Association, CommonSpirit Health, Constellation Brands, Cowen Inc., Cox Enterprises, CSAA Insurance Group, Cummins, Dechert, Dell Technologies, Diageo, DP World, DTCC, Eli Lilly and Company, EmblemHealth, Ernst & Young LLP (EY), Estée Lauder Companies (ELC), EY, Federal Express, FINRA, First Horizon, Freddie Mac, GE Vernova, General Mills, Gilead, Goldman Sachs, Grant Thornton, Greenhouse, GroupM, GSK, Haleon, HCA Healthcare, Hewlett Packard Enterprise (HPE), Horizon Blue Cross Blue Shield of New Jersey, Horizon Therapeutics, HP Inc., HSBC, IBM, JLL, Johnson & Johnson, JPMorgan Chase & Co., Kearney, Kellanova, Kenvue, Kohl's, Korn Ferry, KPMG, Kraft Heinz, L'Oréal USA, LEGO Systems, Levi Strauss & Co., Lincoln Financial Group, Manulife, Marmon Holdings, McCann Worldgroup, McKesson, Merck, MetLife, MGM Resorts International, Michael Kors, Microsoft, Moody's, MullenLowe Lintas Group India, Nasdaq, Nationwide, NAVEX, Neal Gerber Eisenberg, New York Life, New York Presbyterian, NYU Langone Health, Omnicom Communications Consulting, Otis Worldwide Corporation, Paramount, PepsiCo, Pillsbury Law, Principal Financial Group, Procter & Gamble (P&G), Protiviti, Prudential, PVH Corp., PwC, Relias, Restaurant Brands International US Services, Rice University (Jones School of Business), Robert Half, Robert Half International, Rockwell Automation, Rover, Royal Caribbean Group, RSM US LLP, S&P Global, Salesforce, Sanofi, Schreiber Foods, Scotia Bank, Seattle Children's, Sensata Technologies, Sephora, Seventh Generation Professional (Unilever), Sesame Workshop, Siemens, Simons Foundation, Smiths Medical, Sodexo, Sodexo USA, Solidigm, Sony Music, Southern Companies, Southern Company, Southern New Hampshire University, Southwest Gas Corporation, Spectrum Health, SRC Inc., Stanford Health Care, State Farm, State Farm Insurance Company, State Street, STERIS, Sterling National Bank, Synchrony, T. Rowe Price, Takeda, Target, TD Bank, TD Bank, N.A., TDIndustries Inc., TEKsystems, Teladoc Health, Texas Instruments, The Caldwell Partners International, The Capital Group, The Estée Lauder Companies, The Kraft Heinz Company, The MITRE Corporation, The National Academies of Sciences, Engineering & Medicine, The PCORI, The Vanguard Group, The Walt Disney Company, TIAA, TJX Companies, T-Mobile, Toyota North America, Tractor Supply Company, Transatlantic Reinsurance, Transurban, TransUnion, TripleLift Inc., U.S. Steel, Ultimate Medical Academy (UMA), Unilever, Unum Group, Vanguard, Verizon, Victoria's Secret & Co., Visa, VML, Voya Financial, VSP Vision, Walgreens, Whirlpool Corporation, Zoetis, etc.

NOTE: Client lists are subject to change. This information is based on publicly available information, including websites, case studies, and news articles from a recent period. To ensure you have the most accurate and current information, please refer to the company's official announcements.