DieDEI.co

Exposing Anti-White Harassment + Discrimination in US Media Companies


DieDEI.co seeks to start a conversation about DEI policies at US advertising, media, hiring/HR, and PR firms and nonprofits. EMPLOYEES: Submit internal DEI materials (emails, videos, PDFs, manuals, etc.) to info@DieDEI.co. Information is from public sources unless noted; verify with company announcements. This site offers general public info and AI opinions, not legal advice or statements—consult an attorney for legal guidance. Your support is appreciated.

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The Mill*


FAIL


themill.com

As of February 24, 2025, The Mill is closed. Following the connected collapse of parent company Technicolor, Arc Creative was formed by former US staff
TYPE: Creative Studio
INSTITUTIONAL INVESTORS:
OWNER: VCCP and Chime Communications
SUBSIDIARIES:
REVENUE: $103 million (est)
2021 HEADCOUNT: 10,695

451 Broadway, 6th Floor
New York, NY 10013
paige.wood@themill.com
+1 212 337 3210

This is a summary of The Mill’s DEI initiatives, compiled from publicly available records using AI, with any opinions expressed being those of the AI analysis; this is not legal advice.

Prior to its collapse, The Mill, under the leadership of Technicolor Group CEO Caroline Parot and The Mill President Mark Benson, publicly espoused DEI values, training, and initiatives. This commitment was operationalized through an "active DE&I team" at the executive level and initiatives like the .mov Mentorship Program for "underrepresented backgrounds." However, under EEOC and NYSHRL (§ 296) scrutiny, this framework carries potential risks for White employees. The consistent highlighting of diversity as crucial and the specific focus on supporting "underrepresented" groups could be perceived as marginalizing White employees, suggesting their demographic is less valuable or creative. Programs targeting specific groups might be seen as inequitable if similar support isn't available to majority employees. The stated DEI priorities and lack of transparency regarding internal practices, overseen by figures like Parot and Benson and implemented by leaders such as Angela Lupo and Anastasia von Rahl (now with Arc Creative), could be interpreted by White employees as discriminatory, potentially leading to legal challenges under anti-discrimination laws. Prior to going under, parent company Technicolor Group aggressively pursued DEI through targeted initiatives and public commitements.

This information is based on publicly available information, including websites, case studies, and news articles from a recent period. To ensure you have the most accurate and current information, please refer to the company's official announcements. The information provided on this website is for general informational purposes only and does not constitute legal advice; consult a licensed attorney for specific legal guidance.

DieDEI.co may or may not have internal documents from The Mill’s DEI program, which we may post. Follow us on social and subscribe to our newsletter for updates.

CLIENTS INCLUDE: Adidas, Airbnb, Amazon, Apple, Armani, Bar Blondeau, Bar Contra, Big Night, BMW, Budweiser, Carhartt, Carolina Herrera, CeraVe, Corcept, Corima, Doritos, Google Pixel, Greywind, Gucci, June, Kawasaki, LVCVA, Le Crocodile, Lindt, Loring Place, McVities, Mercedes, Michelob ULTRA, Mill (Food Recycler), Nami Nori, Pepsi, Rezdora, Rhodora, Salomon, Škoda, The Musket Room, Volkswagen, Win Son, Youtube TV, etc.

NOTE: Client lists are subject to change. This information is based on publicly available information, including websites, case studies, and news articles from a recent period. To ensure you have the most accurate and current information, please refer to the company's official announcements.