Exposing Anti-White Harassment + Discrimination in US Media Companies
FAQs
WFA (World Federation of Advertisers)
FAIL
wfanet.org
TYPE: Global Membership Association, “The only global network for senior marketers“
INSTITUTIONAL INVESTORS:
OWNER: Board of Directors
SUBSIDIARIES:
2024 REVENUE: $10,800,020
HEADCOUNT: 32
132 West 31st Street, 9th floor
New York, 10001
Will Gilroy w.gilroy@wfanet.org
+1 518 201 5096
The World Federation of Advertisers (WFA), a Brussels-based global membership association representing major advertisers, exhibits a strong public commitment to DEI*, demonstrated through initiatives such as the Inclusive Marketing Hub, Bias Guide, and Global DEI Census, spearheaded by Global Diversity Ambassadors like Susan Akkad (SVP at The Estée Lauder Companies, a Black woman), Efrain Ayala (Global D&I Director at Reckitt, a White Gay man), Belinda Smith (WFA Global Diversity Ambassador + DEI Task Force co-founder, a Black woman), Daniela Tabarracci (Senior Regional DEI Manager at The Walt Disney Company Latin America, DEI Strategist, a White woman), and Jerry Daykin (VP at Beam Suntory, Global Media Board, Diversity Ambassador & lead of the DEI Task Force at the WFA, a White man). However, from the viewpoint of the EEOC and NYSHRL § 296, WFA’s active promotion of "Inclusive Marketing" as a central strategy, along with its advocacy for "best practices" that include setting diversity "targets" and referencing "quotas," raises concerns about potential harassment and discrimination against White employees or hires. The organization’s focus on progressive portrayals, the adoption of inclusive terminology (such as phasing out “whitelist”), and the implementation of bias training may implicitly prioritize certain groups, potentially creating a workplace environment that disadvantages White individuals by framing them as a problematic norm in its pursuit of "unstereotyping" and achieving representation. The lack of transparency surrounding WFA’s internal DEI policies, U.S. hiring practices, and employee training exacerbates these concerns, leaving it unclear whether these initiatives comply with EEOC regulations prohibiting race-based discrimination and NYSHRL’s protections against hostile work environments. Furthermore, WFA's significant influence over its U.S. member companies suggests that its advocated DEI practices could indirectly promote discriminatory practices that invite legal scrutiny, especially considering its alignment with globalist bodies like UN Women, which may have DEI frameworks that differ from U.S. legal interpretations. Therefore, WFA's DEI initiatives, driven by its leadership including CEO Stephan Loerke, President Raja Rajamannar, Global Head of Brand and Inclusive Marketing Lead Camelia Cristache, and Global Head of HR Camilla Hayes, carry a substantial risk of fostering environments of implicit bias and encouraging preferential treatment based on race and other protected categories, potentially constituting discrimination and harassment against White employees and applicants.
*DEI "equity" involves prioritizing certain racial, gender, or identity groups with targeted resources or opportunities to ensure equal outcomes at the cost of fairness and individual merit. DEI’s equity focus shares some similarities with communism and socialism in its group-based, redistributive approach, and with totalitarianism in ideological coercion.
This information is based on publicly available information, including websites, case studies, and news articles from a recent period. To ensure you have the most accurate and current information, please refer to the company's official announcements. The information provided on this website is for general informational purposes only and does not constitute legal advice; consult a licensed attorney for specific legal guidance.
It is illegal and contrary to public policy for any organization, including nonprofits, to instruct companies on discriminatory or harassing practices, potentially resulting in serious legal and financial repercussions such as lawsuits for facilitating discrimination, reputational harm, loss of IRS tax-exempt status, and investigations by state and federal civil rights authorities.
DieDEI.co is waiting on internal materials for a fuller picture of WFA’s DEI program. Follow us on social and subscribe to our newsletter for updates.
MEMBERS INCLUDE: A.B. InBev, Adidas, Adfidence, Adform, Airbnb, AkzoNobel, Aldi (South), Align Technology, Alliance Pharmaceuticals, Allwyn, American Express, Angelini Pharma, APS Group, Arla Foods, Asahi Group Holdings, Association of Canadian Advertisers (ACA), Association of National Advertisers (ANA), AXA, Bacardi, Bank of America, Bank of Africa, Barilla, Bayer, Beam Suntory, Beiersdorf (Nivea), Beko, Best Buy, Booking.com, BP, Brown-Forman, BSHG, C&A, Campari Group, Carlsberg Group, Cathay Pacific, Centene, Chanel, Circus Street, Coca-Cola Company (The), Colgate-Palmolive, Constellation Brands, Coty, Croud, CVS, Danone, Deichmann SE, Deutsche Telekom, Diageo, DoubleVerify, EA (Electronic Arts), Ebiquity plc, Edgewell Personal Care, Electronic Arts, EssilorLuxottica, Essity, Estée Lauder Companies (The), Etihad Airways, ExxonMobil, Ferrero, Fidelity International, First Bank of Nigeria, Four Seasons, FrieslandCampina, Galderma, General Mills, General Motors (GM), Globant, Google, Grab, Groupe Bel, Grupo Bimbo, GSK, Haleon, Hasbro, Heineken, Henkel, Hero Group, Hilton Hotels, Hoya Vision, HP Inc., IBM, IKEA, Infosys, Insurance Income LTD (Income), Interactive Advertising Bureau, Jacobs Douwe Egberts, Johnson & Johnson, Just Eat Takeaway, Kellanova (formerly Kellogg), Kepler, Kenvue Inc., Kia, Kraft Heinz, LEGO Group, Lenovo, Levi Strauss & Co., Lindt & Sprüngli, Lipton Teas and Infusions, L'Oréal, LVMH, Maroc Telecom, Mars, Incorporated, Mastercard, Mattel, McDonald's Corporation, Mercado Libre, Merck (MSD), Meta, Microsoft, Mondelēz International, Mutti Parma, NatWest Group, Neste Corporation, Nestlé, Netflix, Nike, Nissan Motor Corporation, Nomad Foods, Oetker Group, Opella, Orange, OPPO, P&G (Procter & Gamble), PepsiCo, Perfetti Van Melle, Pernod Ricard, Perrigo, Philips, Primark, Procter & Gamble, PUIG, Ralph Lauren, Reckitt, Red Bull, Renault Group, Restaurant Brands International, RTL AdAlliance, Sanofi, Santander Group, SAP, SC Johnson, Schneider Electric, SHEIN, Shell, Shiseido, Signify, Singapore Tourism Board, Sky, Sony, Spotify, STARS (Ltd.), Suntory Global Spirits, Swarovski, TATA Group, Telefónica, Teva Pharmaceuticals, The Hershey Company, The Observatory International, The Walt Disney Company, Toyota Motor Corporation, TUI, Turkish Airlines, UBS AG, Una Terra Venture Capital Fund, Unilever, Versuni, Visa, Vodafone Group, Volkswagen Group, Walmart, Walt Disney Company (The), Wella Company, Wells Fargo, William Grant & Sons, World Economic Forum (WEF), XR Extreme Reach, Yum! Brands, Zalando SE, Zefr, Zespri International, Zurich Insurance Group, etc.
NOTE: Client lists are subject to change. This information is based on publicly available information, including websites, case studies, and news articles from a recent period. To ensure you have the most accurate and current information, please refer to the company's official announcements.